White Loft began at home. Born out of a mother's passion for nursery decor in Austin, TX.

White Loft is a female-owned small business based in Austin, TX dedicated to making artful + heirloom goods that celebrate the joys of childhood, and help preserve life's most precious memories.

All White Loft products, including growth charts, closet dividers, and more, are all made from sustainable, high quality materials.

For parents everywhere: White Loft decor items are the perfect baby shower gift but also a well timed staple as little ones begin to walk and turn into big siblings. It's never too late to start tracking your little one's growth, so order your White Loft growth chart and mark the memories as they grow.

Lauren White founded White Loft in 2013 as a small Etsy shop, designing heirloom products to help families capture meaningful memories. Today, the White Loft team carries that vision forward.