White Loft began at home. Born out of a mother's passion for nursery decor in Austin, TX.

White Loft is a female-owned small business based in Austin, TX dedicated to making artful + heirloom goods that celebrate the joys of childhood, and help preserve life's most precious memories.

All White Loft products, including growth charts, closet dividers, and more, are all made from sustainable, high quality materials.

From one mom with a love of home design to all parents out there: White Loft decor items are the perfect baby shower gift but also a well timed staple as little ones begin to walk and turn into big siblings. It's never too late to start tracking your little one's growth, so order your White Loft growth chart and mark the memories as they grow.

Hi, I'm Lauren! I started White Loft over 12 years ago as an Etsy shop, which has now grown to creating different heirloom products, and all designed to help families capture meaningful memories.

I am a proud mom of two, decaf espresso obsessive and lover of all things warm and fuzzy, including our family pets.